Born in separate families but destined to be brothers, Alex Kurth, Hadi AlDayaa, and Aditya Bura shared a vision for the future called Soleil. Soleil is more than a clothing brand; it’s a movement of hope and light. Growing up all 3 of them faced rigorous challenges and confrontation from the darker things in life, and through it all, their support and loyalty for each other is how they prevailed during dark times. Inspired by the bond they found they shared, they developed a dream: to create something meaningful, something that would bring people together and add some light to the world the way they brought light to each other. 

Alex developed an initial vision and passion to start this journey, so he developed the brand and created the name Soleil (meaning “Sun” in French). Then the pieces followed, bringing in Aditya and Hadi to support their brothers' vision the way they always had. Soleil Community was born.

Soleil Community was founded with a mission to "Chase the Light"—both the light within ourselves and the light we offer to the world. Each piece of Soleil is crafted with the purpose of helping people feel connected, and empowered. Every time someone wears Soleil, they carry a piece of this purpose with them.

Soleil's commitment extends beyond fashion. Driven by a shared dedication to impact, we believe in building a brighter future. With each piece, we're inviting others to join that vision. A new (metaphoric) candle of light is lit with each piece turning the world a brighter place..

-Soleil Community: Chase the light, Wear the change.